Well that's what we've been hearing at HQ...

The word is that parents love the litecup but that the kids are loving them even more, and not wanting to go to bed without their litecups on their bedside tables!

They can bring their water or milk to bed, and at least mum and dad don't have to worry if the cup gets knocked over or dropped, as the contents won't spill everywhere.

So good new for kids - and for mum and dad!